In January 1991 PLASTIC-VIEW moved to the above location in Simi Valley, CA after 38 years in Van Nuys, CA and 7 years in Los Angeles prior to that. The company opened its doors February 11, 1947. The transparent shade was a brand new type of window covering product and warranted intensive introductory efforts to gain popularity and a share of the window covering market.

The basic philosophies of management was to create 'the world's best' SEE THRU transparent window shades and market them through the major independent dealers/distributors and also via a format that became known as the PV-128 CHAIN STORE/GOVT ATCT SERVICES PROGRAM (ATCT referring to air traffic control towers, of which our shades have gone into over 98% of all U.S. cabs).

Virtually all of the major window shade mills and major store fixture manufacturers adopted the PLASTIC-VIEW philosophies, product line, and participated in the programs (Wm Voker Shade Co., Illinois Shade Co., Breneman/Hartshorn, etc. in window shades and National/KC etc in the store display equipment field). All of these concurred that they should market 'the world's best' for their own dealers/customers, and it became even more important when the world of air/ground traffic control adopted the PLASTIC-VIEW PV-128 PROGRAM (CAA, ARMY, NAVY, USAF, and later the FAA, starting in 1960), for their control tower cab shade requirements.

In order to make all of this work, it was essential not only to create 'the world's best,' but to participate with the most logical local professionals around the nation and to create programs that insured the best dollar value for the end users and fair profit margins for the dealers/installer participating with us. Needless to say, 'low bid' simply did not fit into this format, as there are literally hundreds of companies that can put a piece of plastic on a roller and it cheaply.

Continuity was a key factor for serious end users of these shades and that is what the PV-128 PROGRAM created for the top level executives and decision makers. This of course came down to the quality of people involved. Thus several nationwide road trips, many trade shows, recommendations from our distributors, etc. were involved in authorizing/selecting the appropriate local professionals to serve these major users, such as Safeway Supermarkets, that went nationwide with a building plan of window walls when the decision was to retain full view out. We are now, via our exclusive ATCT cab shade research and development, on our 9th major upgrade of the specifications for ATCT cab shades. Though the specialized field of ATCT cab shades is our focus, we also offer a full line of commercial/residential shades in a variety of materials and operating mechanisms.